If you're religiously cleansing, toning and moisturising but your skin is looking a little lacklustre, an oil based facial serum could be what's missing. If that’s now got you thinking how a face serum is different to a moisturiser, we’ve done all the research for you and taken away the guesswork by demystifying the elusive facial serum. The first thing you need to know is that face serums are the evolution of moisturisers, and much of it comes down to what the formulation doesn't include. Where traditional moisturisers are loaded with synthetic fragrances, parabens, and harmful ingredients like mineral oils or petroleum that bombard your skin, serums made from bioactive botanical blends treat your face to an innovative anti-ageing experience without the chemicals and toxins. This difference is important to understand if you’re looking to steer clear of traditional moisturising products that typically include ingredients that range from questionable to truly terrifying. So they’re free from nasties, but what else is there to love about serums? A lot, actually. They’re potent, quick to absorb, and work deeper. Designed to be applied after you have cleansed and toned, incorporating a natural face serum into your skincare routine delivers powerful ingredients deep into your skin. Remember the bit about facial serums not being loaded with fillers? It means that face serums have more room for a higher concentration of active ingredients than traditional moisturisers. The higher the concentration of highly active ingredients like ceramides (they key to a healthy skin barrier), collagen boosters, antioxidants, and vitamins, the better the product will be at addressing your skin concern. Better yet, you’ll actually receive the benefit of the active ingredients thanks to the unique chemistry of serums. Facial serums are made up of smaller molecules that can penetrate deeply into the skin and reach the cells that normal moisturisers can’t get to. It means they can deliver a super high concentration of active ingredients to the layers of your skin where they’re needed most. What’s the best face serum for my skin? With formulas for sensitive, combination or oily, and dry and mature skin types, there's a facial serum for every skin concern. If you have ... Dry or mature skin: LOVESKIN Arohanui Facial Serum is a heavenly, rich blend of natural and certified organic botanical oils with the utmost hydrating and moisturising properties. Sensitive skin: LOVESKIN Waiwai Facial Serum is a gentle blend of natural and certified organic botanical oils. This calming combination of carefully selected ingredients features Borage Seed Oil, known for its natural soothing, repairing and anti-inflammatory properties. Combination or oil prone skin: LOVESKIN Kiri Aroha Facial Serum is a heavenly composition of natural and certified organic botanical oils. High in essential fatty acids and antioxidants, this meticulously blended serum will ensure oily skin remains nourished, balanced and conditioned without overstimulating the skin’s natural oil production, accentuating its lustre and inner glow. Whether you're already a superfan of face serums or ready to try one for the first time, the LOVESKIN range of serums can help you unlock the skin of your dreams.