Why we believe in bioavailable ingredients and how they work

Ever wondered why your oil based skincare products seem to work better than standard supermarket products? The answer is bioavailability. Products made with pure oils have high levels of bioavailability while some of the other products in your toiletry bag don’t penetrate deep enough to have any real benefit.

What exactly does bioavailability mean? For our skincare, bioavailability translates to the active ingredients of a product being delivered to the correct cells and structures of our skin, where they will deliver maximum benefit. It’s in the deeper layers of your skin where real change occurs – dry or sensitive skin, ageing skin and acne – are all surface expressions of what is happening in the deeper layers. There’s little benefit in applying an ingredient (expensive or not) if it will only travel to the epidermis and not penetrate down into the deeper layers of the skin where it’s needed.

The question we need to ask when purchasing skincare products is:  does the active ingredient travel to where it’s needed in the skin, and does it do so without being broken down and becoming ineffective? Once you start looking at your skincare regime through this lens, it’ll become quickly apparent that only very few brands invest in ingredients that are bioavailable. The rest are using inferior ingredients and fillers.

Fillers inhibit bioavailability

To deliver active ingredients beyond the outermost layers, your skincare products must not contain anything that inhibits the absorption of ingredients. Common fillers such as wax, water and synthetic ingredients are used in many popular brands, and limit the effectiveness of the product.

Why are these fillers used then?

Fillers are inactive ingredients that are added as a cheap way to add volume or bulk-up the product.  One of the most frequently used fillers is good old H2O, but under the fancier moniker of “aqua”. We all know what “watered down” means, and the same thing happens in many products, with key ingredients being reduced in potency, and their bioavailability being limited.

Pure, natural oils are what our skin knows best

The outer part of the skin (epidermis) consists of different layers which are partly oil-loving (lipophilic) and partly water-loving (hydrophilic). Most products are one or the other and struggle to get past this barrier. Plant oils have an affinity with both oil and water which means that they find it easier to pass through the outer barrier of the skin to distribute oil-based nutrients and moisture to the deep layers where they are most needed.

You should always choose products, like those found in the LOVESKIN range, that reflect nature, support your skin naturally, and truly love your skin. 100% pure so you get 100% benefit. We don’t tamper with our oils in order to achieve a certain consistency, therefore, we know we are providing you with the best product we can. Simple, honest and pure.

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