Why don't more big companies sell face oils?

Why don't more big companies sell face oils if they really are so good for your skin. While some bigger skincare companies do offer face oils as a supplement to their major range, they don't tend to be a focus of the brand. It tends to be smaller or more boutique companies that focus their range around face oils.

There are a number of reasons for this, and most of them are economic for a start, oils are expensive, especially when compared to the likes of say, water, which is the primary ingredient in most skincare creams. Another reason is shelf life. Most oils have a shelf life of around two years from the date of manufacture.

Whilst this might sound like a long time, it's a short space of time in comparison to an indefinite shelf life which you can achieve with skincare creams that have preservatives in them. When you think about trying to manage an international supply chain with products that have a limited shelf life, it all becomes quite complicated and expensive.

Next is allergens and the likelihood that customers will react. Creams, which have a very small percentage of active ingredients, face oils are entirely active and therefore potentially more likely to cause an allergic reaction, especially if your customer's skin is already sensitized due to using aggressive cleanses or other products which have damaged their skin barrier.

And finally, as homogenization or creating consistency throughout different batches of the same product. Skincare companies use ingredients like stabilizers, emulsifiers, and preservatives to create uniformity and consistency between batches. Plus, all of these factors might sound reasonable and even positive.

What it means is that as a consumer, you are paying for and applying to your skin ingredients, which don't actually have any benefit to your skin itself. In the case of a moisturizer, the moisturizing ingredient in most creams makes up only about 10 to 15% of the overall blend. Emulsifies, which are used to bind water and oil together and create that creamy consistency, can also continue to bind to the oils in your skin and create a washout.

This washout affect strips your skin of its natural oils and leaves your skin dry and dehydrated. I'm a big fan of face oils cause I've seen the transformative effects that they can have on many people's skin. And if you find the right blend for your skin, you can find that you'll have the same results as well.

I hope this has been helpful. Please reach out if you have any questions.